22 Jun Virtual and Augmented Reality Tourism Market
The Augmented Reality is an experience that connects the real world to the virtual one in real time .
The Design of the smartphone devices, and more recently Google’s project Glass, Augmented Reality (AR), merges the physical envoirment with virtual information faster day by day. But such resources are still under-utilised in the field of Tourism.
This technology came to revolutionise the way we experience new destinations and services within the industry as you can easily:
1. Enhanced the Booking Experience;
2. AR Browsers in the Destination
3. Services in the Restaurant
4. Re-living Historic Sites
5. Accessibility and Translation and Events
6. Enjoy The Hotel Experience
One of the good examples one can find in the market is the SPG – Special Preferred Guest Programm by the Starwood Hotels & Resorts.
The SPG app for Google Glass provides a unique experience where travelers can search and book hotels and explore the local area, reddem flight points, etc
The app is designed to assist travelers in each stage of their journey, as an innovative, award-winning frequent traveler program, including voice command and geo location.
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